Your key to trade-fair success—Sound fair-related know-how and practical support

Professional services are “Your key to trade fair success”

We want you to make the most out of the potential that participating in analytica has to offer. That is why we support you with the Your key to trade fair success initiative.

Your key to trade fair success features both theoretical and practical aids. It gives exhibitors very pragmatic support for the most important steps that are part of preparing for, participating in and following up on the fair. It can help you maximize the success of your exhibit at analytica 2020.

Trade fair know-how and practical trade fair support

With professional planning you will be able to make the most out of analytica 2020.

Trade fair trainings (German language only!)
The free of charge exhibitor workshops convey extensive tips and tricks for a successful trade fair preparation, realization and follow-up to you and you have the opportunity for an intensive exchange of experiences.

Standbau November 5, 2019
Messeplanung Profi November 26, 2019
Messeplanung Basis December 3, 2019

The registration deadline is 15 days in advance. The full-day workshops take place at the Messe München trade-fair center. The analytica exhibition team will cover the participation fee of EUR 490 per workshop for all exhibitors registered for analytica 2020. If you are interested in a full day live workshop in Munich in English language, please send an e-mail to

In the free, 30-minute and live moderated webinars you will receive compact trade fair know-how and helpful practical hints to relevant aspects of the entire trade fair planning.

Module 1
Planning your trade fair appearance
November 13, 2019
Module 2
Designing your trade fair stand
November 20, 2019
Module 3
Visitor marketing
November 27, 2019
Module 4
Behaviour and communication at your trade fair stand
January 22, 2020
Module 5
Trade fair follow-up and evaluation
January 29, 2020
Module 6
Intercultural communication
February 5, 2020

The analytica exhibition team will cover the participation fee of EUR 98 per module for all exhibitors registered for analytica 2020.

Your key to trade fair success website
All information around Your key to trade fair success is available online at any time at the dedicated website.

Handbook 10 steps for guaranteed success at trade fairs
The handbook is a great support for daily use, including a lot of precious practical tips and precise answers to your crucial questions about a successful trade fair participation.

For each of the 10 steps you can download detailed checklists in excel format that you can integrate in your trade fair preparations.

Checklists before the fair / Checklists during the fair / Checklists after the fair

Stand configurator
The stand configurator helps you to easily and quickly configurate your stand building online.

Trade fair budget planner
With the budget planner, you can calculate the main costs of your trade fair participation within a few steps.

The Your key to trade fair success initiative is conducted by our subsidiary MEPLAN GmbH. If you have any questions, please contact the trade fair experts on Tel. +49 89 540 267-311 or