Your key to trade-fair success—Sound fair-related know-how and practical support

analytica 2020 will be held purely virtually from October 19–23

Find out about the new format and register as a visitor or exhibitor.

We want you to make the most out of the potential that participating in analytica has to offer. That is why we support you with the Your key to trade fair success initiative.

Your key to trade fair success features both theoretical and practical aids. It gives exhibitors very pragmatic support for the most important steps that are part of preparing for, participating in and following up on the fair. It can help you maximize the success of your exhibit at analytica 2020.

Trade fair know-how and practical trade fair support

With professional planning you will be able to make the most out of analytica 2020.

Make your exhibition at analytica 2020 a success

With professional planning you will be able to make the most out of your trade fair appearance.

The services in detail

All information around ‚Your key to trade fair success‘ is available online at any time at the dedicated website.

The handbook is a great support for daily use, including a lot of precious practical tips and precise answers to your crucial questions about a successful trade fair participation.

For each of the 10 steps you can download detailed checklists in excel format that you can integrate in your trade fair preparations.

The stand configurator helps you to easily and quickly configurate your stand building online.

With the budget planner, you can calculate the main costs of your trade fair participation within a few steps.

The Your key to trade fair success initiative is conducted by our subsidiary MEPLAN GmbH. If you have any questions, please contact the trade fair experts on Tel. +49 89 540 267-311 or .

Planning your trade-fair success

Perfect planning for your exhibit—The entire range of professional exhibitor services, important dates, deadlines and useful logistics information.

Plan and market your stand
How to register as an exhibitor

Find out about everything you should know about your registration as an exhibitor as well as about prices and terms and conditions. With the online...

Apply now to be an exhibitor
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Your contacts

Your contact partners for information and advice—We would be pleased to advise you, answer your questions and help you to realize your own ideas.

Advice & Contacts