Your key to trade-fair success—Sound fair-related know-how and practical support

analytica 2020 – new date

analytica 2020 will take place from October 19 – 22, 2020.
All tickets purchased and vouchers redeemed remain valid for the upcoming event.

We want you to make the most out of the potential that participating in analytica has to offer. That is why we support you with the Your key to trade fair success initiative.

Your key to trade fair success features both theoretical and practical aids. It gives exhibitors very pragmatic support for the most important steps that are part of preparing for, participating in and following up on the fair. It can help you maximize the success of your exhibit at analytica 2020.

Trade fair know-how and practical trade fair support

With professional planning you will be able to make the most out of analytica 2020.

Make your exhibition at analytica 2020 a success

With professional planning you will be able to make the most out of your trade fair appearance.

The services in detail

The free of charge exhibitor workshops convey extensive tips and tricks for a successful trade fair preparation, realization and follow-up to you and you have the opportunity for an intensive exchange of experiences.

  • Standbau: November 5, 2019
  • Messeplanung Profi: November 26, 2019
  • Messeplanung Basis: December 3, 2019

The registration deadline is 15 days in advance. The full-day workshops take place at the Messe München trade-fair center. The analytica exhibition team will cover the participation fee of EUR 490 per workshop for all exhibitors registered for analytica 2020. If you are interested in a full day live workshop in Munich in English language, please send an e-mail to .

In the free, 30-minute and live moderated webinars you will receive compact trade fair know-how and helpful practical hints to relevant aspects of the entire trade fair planning.

  • Module 1 Planning your trade fair appearance: November 13, 2019
  • Module 2 Designing your trade fair stand: November 20, 2019
  • Module 3 Visitor marketing: November 27, 2019
  • Module 4 Behaviour and communication at your trade fair stand: January 22, 2020
  • Modul 5 Trade fair follow-up and evaluation: January 29, 2020
  • Modul 6 Intercultural communication: February 5, 2020

The analytica exhibition team will cover the participation fee of EUR 98 per module for all exhibitors registered for analytica 2020.

All information around ‚Your key to trade fair success‘ is available online at any time at the dedicated website.

The handbook is a great support for daily use, including a lot of precious practical tips and precise answers to your crucial questions about a successful trade fair participation.

For each of the 10 steps you can download detailed checklists in excel format that you can integrate in your trade fair preparations.

The stand configurator helps you to easily and quickly configurate your stand building online.

With the budget planner, you can calculate the main costs of your trade fair participation within a few steps.

The Your key to trade fair success initiative is conducted by our subsidiary MEPLAN GmbH. If you have any questions, please contact the trade fair experts on Tel. +49 89 540 267-311 or .

Planning your trade-fair success

Perfect planning for your exhibit—The entire range of professional exhibitor services, important dates, deadlines and useful logistics information.

Plan and market your stand
How to register as an exhibitor

Find out about everything you should know about your registration as an exhibitor as well as about prices and terms and conditions. With the online...

Apply now to be an exhibitor
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Your contacts

Your contact partners for information and advice—We would be pleased to advise you, answer your questions and help you to realize your own ideas.

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