International visitors: 37 % (10,581 international visitors)
99 % of all visitors at
analytica were trade representatives
Visitors’ country of origin:
B2B platform – the decision-makers’ fair:
Visitors according to branches of industry:
Visitors’ job positions:
Research
& development,
design
50%
Thereof Industrial R&D
30%
Thereof University R&D
20%
Manufacturing, quality control
17%
Marketing, sales, advertising/PR
16%
Business/corporate/plant management
11%
Manufacturing/ production
7%
Purchasing/ acquisitions
6%
Maintenance/repair
4%
Productmanagement
3%
*
Member of the Society for Voluntary Control of Fair and Exhibition
Statistics (FKM). All exhibition statistics for analytica have been verifi ed by an independent auditor and carry the FKM seal.
Additional information: www.auma.de
*
Source: All
information and statements pertaining to analytica 2010 were taken from a 2010
survey of
analytica visitors and exhibitors conducted by TNS Infratest.
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