Important, innovation-oriented branches of industry
such as biotechnology give essential momentum to the scientific and commercial
sectors.New companies such as start-ups and newcomers are
extremely important to the market. They
bring their research results to the market and give them added momentum for use
in commercial applications.
The InnovationArea in Hall A3 gave
new companies and
research institutes a perfect platform for presenting their innovations and research
results to a broad-based domestic and international audience. It was more than just a cluster of exhibits. Its close
physical proximity to the Biotech Forum and the fact that the themes of both
platforms were closely related promoted a dialog.
The fact
that the concept was worthwhile in every way is reflected by the outstanding
marks that the special area received from visitors:
81 percent gave the InnovationArea
a rating of good to excellent.
Exhibitors at a glance